AD SPECIFICATIONS FOR iBRIDE PLANNER AND GUIDE

Your ad will be spiral bound on either the left or the right side. This spiral binding uses about 1/4" of page width. In most cases we won’t know which side has the binding until the final layout of the book is done.

To ensure that your printed ad will be properly centred on the page and will have enough bleed to cover the area under the spiral binding, it is necessary for you to build your ad to the exact dimensions specified.

Full Page Ad

Half Page Ad

Dimensions

Inches

Artwork Size

Page Area

Live Area

Safety

Left Side Bleed

Right Side Bleed

Top Bleed

Bottom Bleed

6-3/8 x 9-1/8

5-5/8 x 8-7/8

5-1/8 x 8-3/8

1/4

3/8

3/8

1/8

1/8

Dimensions

Inches

Artwork Size

Ad Size

Live Area

Bleed

5-3/8 x 4-1/8

5-1/4 x 4

5-1/4 x 4

1/16

Artwork Size:

This size ensures that there is enough bleed, including that which goes under binding regardless of whether the ad gets bound on the left or right.

Live Area:

All the important elements of the ad, including all type, must be within this area.

Page Area:

This is the size of the visible page, not counting the area which will be partly hidden under the spiral binding. Everything outside of this area will either be cut off or partly hidden under the binding.

Bleed:

The bleed areas on the top and bottom and one of the sides will be trimmed off, the bleed on the other side will be partly hidden under the spiral binding. Bleed on the sides ensures that there is enough for the binding as well as normal bleed.

Safety:

This is space between the live area and the edge of the page ensures that nothing gets too close to the edge, or even cut off, due to variations in trimming throughout the press run.

SUPPORTED SOFTWARE AND FILE FORMATS

Adobe Illustrator

All linked or embedded images must be in CMYK colour and at a resolution of 300–350dpi. The document colour space must be CMYK. Areas of solid black should be filled with a "rich black", and if images from Photoshop with a solid black background are to be placed on it, make sure that the CMYK values match. Black type should be plain black set to overprint. Check that all overprint and knockout settings are correct and that any necessary trapping is correctly done. Test any transparent elements and make sure that the resolution is set to 300 or 350 dpi in the Document Raster Effects Settings. Convert all type to outlines.

Adobe Photoshop

Photoshop documents should be in CMYK colour and at a resolution of 300–350dpi at the printed size. Be sure to allow for sufficient bleed. Rasterize all type layers. Please include layered Photoshop file.

Adobe Acrobat (PDF)

If you submit your ad as a PDF file, be sure all the settings were correct for commercial printing. The original document must be CMYK. No image compression for colour and grayscale images. Downsample colour images to 350dpi, grayscale images to 600dpi and monochrome images to 1200dpi. Embed all fonts.

Fonts and Type

Please include all fonts used in your files, including any that are used in placed or imported EPS files. You can eliminate most potential font problems by converting all your type to outlines or curves. Embed all fonts used in any PDF you create.

We accept digital files in the following formats: TIFF, PSD, EPS, AI, PDF.

More women finding digital devices among their favourite things

SHERRY NOIK

Sun Media

Look no further than Oprah's annual list of "favourite things" to see how times have changed. These days, the cashmere scarf and the perfect make-up kit are joined by the iPod and an HD camcorder.

It's a sure sign that technology, once the domain of the boys' club, has found its way into daintier, less clumsy hands.

But while men typically see all those flashing lights and touch screens as toys, women see them as tools -- tools that help manage work life and organize everyday life.

"A lot of women have to juggle work and kids and their social calendar -- everything from driving carpool to planning dinner Saturday night to doctor's appointments to grocery shopping," says Toronto's Sheryl Steinberg, who has worked in the tech industry for a decade.

True, improved ease of use has made the tech universe increasingly unisex. But two significant shifts have drawn women in droves: the female-centric content and, yes, even the design.

Nielsen Mobile, which tracks wireless trends in the U.S., reported that the number of American women using smartphones had more than doubled to 10.4 million, outpacing men.

In a study released last week, Toronto's Solutions Research Group found that "women are an increasingly important market for technology brands" and estimated that 45 million women in the U.S. bought a digital product in the past six months.

"Tech is getting prettier," Steinberg points out. Look at laptops that come in candy colours and chic cell phone cases women can coordinate with their outfits. Artistic "skins" of cling film can customize a look to suit her style. Netbooks are smaller, lighter laptops that fit perfectly into a Prada. "They're almost positioning them as fashion accessories."